That’s the basics of how to find cold audiences now that the Audience Insights tool has been discontinued.īut for the most success with Facebook ads you need to teach Facebook who your buyers or subscribers are by using lookalike audiences, and you want to do that as quickly as you can. It’s not a good foundation for running ads that last a while. The name is the same, but the functionality isn’t.Įven if you get success early on with that small of a group, your ads are likely to burn out very quickly. What the Current Replacement Facebook Audience Tool Does (And Doesn’t Do)Īs of this writing, Facebook still has something called Audience Insights in their business manager menu. In this guide, I’ll show you the alternate solution that we’re using at our Facebook ads agency right now to find quality audiences to target on Facebook. This is the best method we’ve found for that goal. Of course, you also want audiences that have the potential to be profitable. Facebook does what it’s going to do!īut we can find a solid workaround to find cold audiences to target.
Unfortunately, we can’t do anything about Facebook removing a specific tool. How to Find Facebook Targeting Options Now That Facebook Audience Insights Is Gone!įacebook has removed it’s Audience Insights tool! This is the way that many marketers have found Facebook audiences to target, which means that many folks are wondering what to do next and how to find the right interests to target for their Facebook ads.
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