The top of the page doesn't mention shag rugs anywhere, and the image of the rug in a washing machine (which is great maybe for another campaign), is not at all relevant to the shag rug messaging communicated by the ad. Imagine that's you, then you click on the ad, then post-click, you're met with this landing page. Now we can assume that people clicking on this ad are most likely going to be interested in their shag rug product. Then the thumbnail of the video says "Shag rugs you can wash", with a picture of a shag rug. It says "Finally, a shag rug that that won't cling to germs". Bundling products as such is a strategy we love to test to increase average order value. Offer-wise, we like how they're selling the two bottles as an "essential" kit. At the moment, it's way too vague, letting visitors assume what the product is. It should say what Haus is, who it's for, and get us hooked to read more. To improve this landing page, the company needs to have a clear unique value proposition at the top of the landing page. An even bigger issue is that nowhere around the top of the page does it even talk about what Haus is! We can deduce it's an alcohol after reading the quotes from the media, but even then there's a lack of clarity around what the product is. The issue is that upon clicking on the ad and landing on the landing page, none of the messaging on the page is matching, or becomes a continuation, of the ad. The image of the ad talks about it being cleaner, responsibly sourced, and lower in alcohol.
The ad reads "Need a drink? Haus delivers to your door. When it comes to message matching however, there's room for improvement. Scent match-wise, the design of the landing page matches quite well with the design of the ad. Since most municipal recycling programs generally do not accept prescription medication bottles, you should not try to recycle containers of prescription skincare products, like your Curology Custom Formula.Haus has some of the best branding we've seen in a while, so we were excited to do a teardown of this landing page that is the post-click result of a Facebook ad. Instead of playing “I spy” to find the little ♻ recycling symbol, you can count on Curology’s non-prescription skincare products to be recyclable. If you’re ever unsure, check the packaging for a ♻ recycling symbol, and look up your local government’s website for recycling rules in your area to see if they’ll take it. Some Walgreens and CVS locations offer medical disposal kiosks, but there is no universal system in place for prescription medication. While you should contact your local recycling facility to see if they are an exception, curbside recycling programs generally do not accept prescription medication bottles. Just take the top off and recycle the plastic or glass container! If you want to go no-waste, you can try reusing the pump or dropper for something else (just be sure to clean it out first). Parts made of multiple materials are difficult to recycle pumps might have something inside of them like a metal spring, and droppers can be a combination of glass, plastic, and that rubber squeezy thing. What packaging is not recyclable?Ĭontainers with multiple layers or made with multiple materials, such as toothpaste tubes or the kinds of pouches face masks come in, often can’t be recycled.Ĭertain parts of a recyclable product might not be recyclable, such as the pumps and droppers on top of bottles. If you’ve got a product you aren’t sure is recyclable, try reaching out to the brand’s customer service to find out if they accept empties or can recommend the best way to handle the empties. Some brands encourage you to return your empties to them for proper recycling, like bareMinerals, Credo Beauty or LUSH Handmade Cosmetics. They’re too small to go through the recycling system alone, but they are recyclable if part of the whole package. Keep any small caps or screw-tops that came with the product attached. Tips for recycling cosmetics and skincare products
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